Policygenius Pro is Policygenius’ B2B product offering built for financial advisors, independent agents, credit unions, community banks and more. It’s a life insurance fulfillment platform that streamlines the process to get clients the coverage they need.
As the product’s lead designer, I was responsible for creating its brand identity from the ground up. The challenge was to strike a balance between stemming from the core Policygenius brand, but differentiating itself as a B2B offering for a different audience.
The resulting identity was a “dark mode” version of the Policygenius branding, which aligned with our look and feel, yet stood out in the insurance-tech competitor space.
Policygenius Pro website
E-books
Facebook & LinkedIn marketing ads
Onepagers
Conference materials
