Concepted new animated art for Policygenius’ homepage that showcases three main functions of our product experience: comparing carriers, human support through our agents, and buying insurance with secure and smart tools.

In the first six months the new homepage art was implemented, the started navigation conversion rate improved by 48%.

Primarily responsible for our business development team’s marketing materials including one-pagers, pitch decks, guides, and conference materials.

Art directed a series of landing pages and dedicated email sends targeted to business owners in three cities: Portland, Austin, and Seattle. All fully rendered key art created by Cristian Malagón Garcia.

In collaboration with the brand team, I helped concept, art direct, and produce quarterly awareness campaigns to drive site visits and engagement for Policygenius. Assets include paid and organic social posts, display ads, video storyboarding, and direct mail.

Select key art that was ideated and sketched for Policygenius’ brand library.
All fully rendered key art created by Cristian Malagón Garcia.